We are obsessed with opinion polls. Wikipedia lists 331 polls comparing Trump and Biden’s chances in the election this fall. 331 and counting. Research companies have existed since the 1930s – in fact, George Gallup founded the first one, the American Institute of Public Opinion. This is the same pollster who has since stated that “the Institute is in a good position to know how ill-informed, how prejudiced, how stupid are some voters.” But this isn’t how polls are used. They don’t serve to remind us how unformed the general population’s views are on many topics, they are used as political ammunition. We hold polls up as shining examples of “what the public thinks”, when in reality, we often don’t think at all. The US isn’t the only country whose politicians rely on polls to gauge public opinion. France is one of the biggest consumers of polls in the world – during the 2017 French presidential campaign, spanning just one month, 560 polls were published. So what? So we’re obsessed with ...
Current affairs according to a European Politics graduate